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Ask any brand practitioner, and the answer would probably be a resounding “yes.” After all, first impressions can make or break a deal, and having an office space that is properly aligned with your brand image is vital for projecting confidence and trust among consumers
How much success can a business attain by outlook alone? The phrase “dress to success” is often said to individuals in the context that appearance can create a better outlook of things and often leads to greater things. So, the question is: is it also applicable for business entities? Can projecting success and elegance lead to success in real life?
Ask any brand practitioner, and the answer would probably be a resounding “yes.” After all, first impressions can make or break a deal, and having an office space that is properly aligned with your brand image is vital for projecting confidence and trust among consumers. And for some businesses, this particular aspect is more important than others.
Perception is important. It is how brands try to stay above the competition and in the right light with consumers. And your office space is an extension of that brand image. For example, “nice” office spaces have the ability to establish your organization as an eminent entity in the eyes of your clients and associates. It tells them that you are firmly in the business and are confident enough to invest in a commendable office space.
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This is also seen as a sign of growth and prosperity for your business. When someone sees that you have a beautiful office in a good location, they will be more inclined to engage with your business. The projection of success will, in turn, attract more business and success for your organization.
For start-ups who are still in the process of gaining market share and establishing trust, office perception is invaluable. However, nowhere does it say that you need to go all out when procuring a home for your organization. What is important is getting the “right” sort of office space – which may very well be a residential-cum-commercial space with standard modern features or an elegant glassed office space. This entirely depends on the current growth and level of your organization.
The interior, exterior and even the location come into play in projecting success. A fine building creates the perception of a growing company, while a commercial tower establishes your arrival in the corporate world. Similarly, an office in prominent areas such as Gulshan or Motijheel helps you be more noticeable as well as attract more high-value clients.
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As for the interior, some organizations in Bangladesh have gained more fame for their interior and office space than they have for their work and activity. As a result, clients have often chosen those organizations over other more effective businesses.
These companies also tend to have more requests for employment, which is no surprise. A beautifully laid out office is a great sign of a good work environment, and that is the most sought after aspect of working somewhere. These offices also tend to have better pull on highly pursued individuals when hunting for certain people to join the organization.
Perception is a major key to success. If you can make others believe that you have the necessary facilities and functionalities to deliver on your promise – that you have a substantial investment and are confident in yourself – success will not be too far behind.
(DT)
